A Dee, formerly Ariana Dee, was launched through Picture Book Fashion in 2012 by founders Andrew and Michelle Molloy who collaborated with designer Arianne de Ridder, each of whom have extensive experience in the childrenswear and fashion market. A fashion brand made for girls age 3 to 12, the key to A Dee’s visualisation is to create a ‘complete look’ collection, with full outfits and accessories.